The Long Tail of entrepreneurship – the fountain of hope

Ouroboros
Image from Wikipedia article of ‘Ouroboros‘.

In these times when everyone is weeping for the fall of our old prophets and idols, large mastodons like Nokia [which of course always interests us Finnish people the most in this small country] I thought I’d remind everone of the agility that the form ‘small’ has.

The trouble that most large companies have, is that they are large. It’s not always easy to be big, I should know. I’m 190 cm and hitting my head all the time to everywhere. When there’s something potentially hazardous for my head, I most definitely get another bump.

I’ve finally got the time and must to read the book The Long Tail by Chris Anderson [review coming in the future as I finish it] and because of it and one article I read this morning – yes from that same business daily I disliked yesterday [I don’t hold a grudge for long] – I began to ponder the difference and impact small business’ can overall make for the economy.

We’re always fond of looking how the big players are doing, and automatically believe that they make the most difference. If their game is going badly, we tend to believe everything else is falling apart. But like we’ve seen in these troubling times, when all eggs are in the same basket the effect is huge when the basket gets broken.

Instead of looking what the mega corporations are doing, we should turn our eyes down, to the microsystem of the business field. One point in the theory of the Long Tail is that it isn’t that important if things are small and won’t make as much revenue than the big ones, but when there’s a large sum of these small operators, like bees in a hive, they together can raise a big wave.

So if one giant crumbles, we still can have the small, many times very innovative players out there who are agile, passionate in creating something new and never seen before. They can be one cure to hold up the economical backbone when the money filled bowls of the big ones are spilling.

The form ‘large’ isn’t always that practical: look what happened to dinosaurs, or to Soviet Union [ok, they had other problems too].

As the times go by, could we have an inverted Ouroboros, the tail devouring the head instead? If the business system is always recreating itself in cycles, doesn’t it somewhat mean that we’re not learning from the lessons we should, and the change isn’t that large after all?

Book: How to Make Big Money in Your Own Small Business by Jeffrey Fox

small_businessThere’s nothing new under the sun? Well Jeffrey doesn’t seem to believe so.

What’s it about

The book is about starting your own small business, from marketing, to how to run it, to lift your spirit up. Don’t take everything as a fact you may just apply to your business and it works. Read it with a mind of your own.

First impressions

Here’s a book tied in a relatively consistent structure of chapters which establish a good A to Z on how to run your small business.

There are many things that may sound a bit too obvious to some readers, but when you look around and try to see if you can find companies run as the writer hopes they should be; you see that these so called little things the book represents, aren’t always that well implemented.

The book is inspiring and says out loud of the biggest drivers one should have to start their own business: ‘Work can be more fun and interesting, with you controlling it’.

Possible inspirations

  • Crystallized clear steps and ideas to follow
  • Easy reading
  • Motivating
  • No hype and no big promises,
  • But cold facts which point out; you have to do this, like this and this, or you probably won’t succeed
  • I liked the structure of the book. Good solid knowledge, in addition to things to make you want to start a business of your own.

Possible turn downs

  • Well, maybe the book’s name is a bit over the top
  • Some may consider this book too simple. I consider this to be something people may build on. And I tend to believe this can offer a good reminder to those who ‘already know it all’
  • Some parts may work better in the U.S. than in Finland;
  • Hiring your own driver to be able to work the journey to a meeting, is maybe a bit off the subject.

Some things from the book

  • Remember to sell, to anyone, at anytime. -In my opinion, don’t be too pushy though.
  • Everyone is a potential customer. –But if you just stare into that, you may end up being one of those people who see everyone just as ‘clients’, and not as human beings anymore. And people can sense if you see them only as ‘those who can bring me more money’.

For who?

To those starting their own small business, or like to repeat the so called basics. Everything starts from the foundation.

Links:

http://www.foxandcompany.com/
http://www.amazon.com/Make-Money-Your-Small-Business/dp/0786868252